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Social Media Assets
Below are some suggested social media posts and images for your use, to help spread the word and raise awareness of why allergies are #toobigtoignore. Don’t forget to tag Allergy UK in each post, depending on the platform you use.
Follow us on Instagram, Facebook and Twitter.
TOO BIG TO IGNORE SOCIAL CARD – Click to download here
Instagram and Facebook copy
I/we have added my/our voice to [Allergy UK tag] campaign, raising awareness of why allergies are #toobigtoignore.
The UK has one of the third highest allergy rates globally, yet hay fever is still sniffed at, food allergies are brushed off as a lifestyle choice and allergic eczema is dismissed as just dry skin.
When will the government, NHS and society recognise that allergies are #toobigtoignore?
Join me/us in [fundraising/campaigning] to make a difference.
#toobigtoignore #itstimetotakeallergyseriously
Twitter copy
I/we’ve joined @AllergyUK1 campaign, spotlighting why allergies are #toobigtoignore. The UK has one of the highest allergy rates globally, yet hay fever is sniffed at, food allergies are dismissed as lifestyle choices, and eczema is downplayed as just dry skin.
50% ALLERGIES IN EUROPE SOCIAL CARD – Click to download here
Instagram and Facebook copy
Did you know that by 2026, 1 in 2 people in Europe will live with at least one allergy? Despite allergies soon affecting us all, they are still dismissed, ignored and misunderstood by NHS, government and society.
We can’t continue to dismiss hay fever as a minor inconvenience, food allergies as a lifestyle choice, or allergic eczema as mere ‘dry skin’. These are serious conditions that impact millions of lives. That’s why we/I stand with Allergy UK [Allergy UK tag] because allergies are #toobigtoignore.
Join me/us in adding your voice to make a difference.
#toobigtoignore #itstimetotakeallergyseriously
Twitter copy
Did you know that by 2026, 1 in 2 people in Europe will have an allergy? Despite allergies soon affecting us all, they are still dismissed, ignored and misunderstood by NHS, government and society. That’s why we/I stand with @AllergyUK1 because allergies are #toobigtoignore.
GLOBAL PREVALENCE SOCIAL CARD – Click to download here
Instagram and Facebook copy
This Allergy Awareness Week (22-28 April), [Allergy UK tag] is shouting louder than ever why allergies are #toobigtoignore.
The UK is top of the global allergy pops for all the wrong reasons!
We rank in the top three globally for the highest incidence of allergies, second for allergic eczema and share the top spot with Sweden for the highest incidence for hay fever. The burden of allergy-related cases places a considerable strain on our already overstretched NHS and no-one can deny we need to change how our healthcare system manages allergies.
That’s why, I/we stand with Allergy UK [Allergy UK tag] because allergies are #toobigtoignore.
Join me/us in adding your voice to make a difference.
#toobigtoignore #itstimetotakeallergyseriously
Twitter copy
It’s #AllergyAwarenessWeek, and allergies are now #toobigtoignore.
The UK is in the global top three for the highest incidence of allergies, 2nd for allergic eczema and joint #1 with Sweden for hay fever. Our healthcare system needs to change to manage the rising allergy tide.
Add your voice to @AllergyUK1 ‘s campaign [link]
Other suggested posts and ways to raise awareness on social media:
Fundraising:
Instagram and Facebook copy – If you’re an individual
Today marks the start of #AllergyAwarenessWeek. This week, I’m fundraising in support of [Allergy UK tag] by [explain more information on your fundraising initiative] because allergies are #toobigtoignore.
Join me in making a difference in the lives of those affected by allergies by donating today.
Donate here: https://www.justgiving.com/allergyuk
Instagram and Facebook copy – If you’re a business, school or organisation
We are proud to support [Allergy UK tag] in their #AllergyAwarenessWeek campaign to raise awareness of why allergies are #toobigtoignore. Despite the UK having one of the third highest allergy rates globally, allergies are often misunderstood.
This week, we are sharing ways in which [organisation name] can be an allergy ally and ways we can support the growing number of people affected.
Learn more and download your free resources today [link]
Encouraging others to get involved:
Twitter copy
It’s #AllergyAwarenessWeek: what are you doing to mark the week? It’s not too late to get involved and support @AllergyUK1 in raising awareness of why allergies are #toobigtoignore! Find out more or download free resources here [link]
Other ways to raise awareness of social media:
Share your experiences: You can also raise awareness of why allergies are #toobigtoignore for you personally by sharing your experiences.
Make a Video: Why not create a short video explaining why you are lending your voice to our campaign? Your voice may encourage others to take action. Here are a few tips to help you:
- Use portrait videos for Instagram and Facebook reels, and make them 1 minute or less in length. For longer videos which share your experiences, 2-3 minutes is okay.
- Include one of our key statistics: e.g by 2026, 50% of Europeans will have at least one allergy/The UK is in the top three countries with the highest rate of allergies.
- Include a link to our campaign resource pack and tag us in your videos. We would love to see them all.
Thank you for getting involved to make sure that this Allergy Awareness Week is #toobigtoignore
