Allergy UK gains PIF TICK accreditation to become a ‘trusted information creator’

Allergy UK has been awarded the PIF TICK – the UK’s only assessed quality mark for print and online health and care information.

The accreditation offers readers a guarantee that the material carrying the PIF tick is evidence-based, understandable, jargon-free, up-to-date and produced to the best possible standard.

Carla Jones, CEO said: “Gaining the PIF TICK shows we have a strong process for developing our health information resources. With so much information online, it can be difficult to know what to trust. This quality mark is a quick and easy way for people to be assured our information is reliable and trustworthy.”

The site also includes guides on topics including spotting false health information and understanding evidence.

PIF TICK manager Dan Wills said: “We are thrilled to welcome Allergy UK to our ever-growing community of accredited PIF TICK members. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.”