Living with Allergies at Christmas

With the festive season right upon us, excitement in the air and the sound of Christmas music all around us, there’s no hiding from the fact that we’re in the most fun time of the year.

The cost of living has increased for everyone, and we all have noticed food bills creeping up over the last few months. For families living with food allergies, the cost of essential alternatives or free-from foods has more than doubled.

Rudolph and his reindeer pals are busy delivering presents to children on Christmas Eve. But a well-intentioned gesture in the form of treats left out for the reindeers, puts their annual mission in peril. Can they deliver the presents in time? Or will children be waking up to find empty stockings?

Buddy the Elf has serious food allergies and at first, his friends in the workshop don’t know how to keep him safe. Santa soon steps in to educate the elves and Buddy gets a really important promotion!

We think it’s time for everyone with food allergies to be able to have a seat at the festive table. With some thought and consideration, this is more than possible. Improved awareness around allergy helps keep friends and loved ones safe.

Although allergic reactions are often mild, they can be very serious. In the most serious cases, a person has a severe allergic reaction (anaphylaxis).

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